In this day and age, it’s more important than ever to get your brand in front of as many people as possible. Even if you’re just starting out, there are plenty of ways you can increase brand awareness for a small business.
Here we’ll go over some tried-and-true methods that have worked well for other entrepreneurs like yourself:
Define Brand Awareness
Brand awareness is the level of public recognition of a brand. It is one of the most important factors in the success of a business.
Brand awareness is measured by asking consumers if they have heard of a particular brand, and whether they have a favorable or unfavorable opinion about that brand. This data can be gathered through surveys and interviews, or by measuring responses to advertising campaigns.
The first step in building brand equity—the intangible value provided by your name, symbol or design—is to make sure that customers are aware of your product or service offerings so that they will want to buy them from you rather than from competitors.
Techniques to Increase your Brand Awareness
There are many great ways to increase brand awareness and make your small business stand out from the crowd. Here are a few techniques you can use:
Combine Content Marketing with PR
As a small business, you want to get your name out there, but it can be difficult to get people to pay attention. PR is a great way to help with this effort. When you combine content marketing and PR, your small business will see a significant increase in brand awareness that can lead to increased sales and profits.
PR is all about getting your name mentioned in the media. It’s one of the most effective ways for businesses of any size to get their names out there—and for good reason! According to PR Daily: “A single mention can generate $24 million worth of publicity value for a typical company over its lifetime.”
Optimize SEO and Link Building
To really stand out from the crowd you have to optimize your SEO and link building so that prospective customers can find you online and make an informed decision about whether or not your products or services are right for them.
SEO and link building is essential for increasing brand visibility. SEO is the process of getting your website to show up first in a search engine like Google or Bing when someone searches for keywords or phrases that describe your goods and services.
Link building is the process of getting other websites to link to yours, so when people search for keywords or phrases that describe your goods and services, they’ll also find your site. By doing SEO and link building, you raise the profile of your business, making it more visible to potential customers who might not otherwise be familiar with it.
To increase brand awareness, it’s important to collaborate with other businesses. You could:
- Collaborate with other local businesses in your community. If you have a similar business model or sell goods that complement each other, consider partnering up.
- Collaborate with bloggers in your niche. If there are any bloggers who write about topics related to yours, let’s say, environmentalists, eco friendly and sustainability. If those bloggers are active on social media—reach out about doing a sponsored post together (or just offer them free samples of your eco-friendly non-woven bag).
Promotional Samples and Giveaways
Branding is a crucial part of business, but it can be hard for small businesses to make themselves known without a huge advertising budget. The easiest and cheapest way to raise your profile and create brand awareness is to give your customers reusable non woven bags rather than disposable paper or plastic ones.
Giving eco-friendly bags with the company logo is a smart move for any business because you’re bringing attention to the brand and supporting a green cause at the same time.
Having an eco-friendly bag can help people feel good about remembering their environmental values by encouraging them to choose that option over one that will end up in landfill in just a few days.
Build a Strong Social Media Presence
Social media is an excellent way to increase brand awareness and customer engagement.
Whether you’re a small business or a large corporation, social media can help your company reach new audiences, get the word out about new products and services, and build relationships with customers.
To use social media effectively as part of your marketing strategy, make sure that you have a plan in place for each platform:
- Create a strong presence on Facebook and Twitter. These two platforms are great for reaching larger audiences as well as smaller ones—and they offer different benefits.
Facebook tends to attract people who are interested in keeping up with friends or family. Twitter appeals more strongly to those who want news updates about events happening around them or topics that interest them personally.
If possible, set up accounts on both sites so that you can reach different segments of potential customers by posting original content on both platforms at once.
Participate in Events
Events are a great way to build your brand, meet new people. If you’re into selling bags, meet several bag supplier, network, and get deals for your products. You should try to attend at least one event every week. When you’re first starting out and don’t have much money, look for free events in your area.
These can be anything from a craft fair or food festival to a networking workshop or charity fundraiser. You can also ask local businesses if they know of any upcoming events that would be good for reaching the target market of your small business.
Once you find an event that fits into your schedule and budget constraints it’s time to start planning how best to make sure it goes smoothly.