It’s no secret that developing a proper design for your advertisements is imperative. After all, you can’t expect your target demographic to interact with your ads if they aren’t visually pleasing.
However, not everybody understands the best way to go about designing banner ads. This is particularly true for small businesses that don’t have an extensive budget.
Listed below is some of the key information that you need to keep in mind. Let’s get started.
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1. Brush Up On Color Theory
Interestingly, it’s not uncommon for brands to neglect the importance of the color scheme they use within their banner ads. Unfortunately, choosing the wrong color palette could easily result in you creating an advertisement that is visually unappealing.
As you might guess, this could then cause you to inadvertently deter your potential customers. For those who are unfamiliar with this philosophy, you can visit this resource to learn more about it.
2. Your CTA Is Crucial
Having a weak CTA is guaranteed to prevent you from reaching your intended levels of performance. When in doubt, it’s best to keep things as straightforward as possible.
In fact, there’s a reason why some of the largest brands in the world consistently use CTAs that simply say things like “shop now” or “buy here.”
Having a complicated CTA could be visually distracting to your audience and prevent them from clicking on your advertisement.
3. Don’t Neglect the Typography
Similar to how your choice of color can drastically impact how effective your advertisements are, so can the typography that you use. This means that font size and font choice are both decisions that you cannot make lately.
To clarify, you don’t want to have your font take up the entire advertisement. However, you don’t want it to be difficult to read, either.
Similarly, certain fonts are better at representing certain types of brands. Brawny, for example, use a strong, bold font.
Skincare products that are typically targeted towards women often use a thinner, more eloquent font. You can visit this resource to take advantage of a high-quality banner maker tool.
4. When in Doubt, Keep Things Simple
With so many decisions at your disposal, it can be tempting to incorporate a large number of elements within a single advertisement. However, you then run the risk of your ad being visually overwhelming.
More often than not, it’s highly recommended to keep things as simple as possible. You can include more detailed information at the destination to which your advertisement directs your demographic.
Designing Banner Ads Might Seem Complicated
However, it’s not nearly as difficult as you might anticipate. The above information will ensure that you are able to go about designing banner ads as efficiently as possible.
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