If you are one of those people who are of the view that your business can survive without persuasive print communications, ponder again. Having a wide variety of products and services offerings in a business is not enough to enhance the customer base because it is necessary in today’s business environment to visually communicate your product or service’s features, benefits and differentiators to your target customer segments.
Visually appealing graphic design aesthetics of a company can help create amplified advantageous impacts of other aspects of a business as well. Graphic design optimizes the marketing efforts across all channels. The efforts expended on advertising, website, sales collateral, social media, presentations and packaging design etcetera can prove to be doubly fruitful if the marketing communication through integrated graphic design aesthetics is done right.
Research says that 90% of the information transmitted and understood readily in the human brain is visual so a business needs strong designs to communicate the functionalities and benefits of its products and services. Around 65% of the population is categorized as visual learners so the investment made on formulating a synchronized visual approach gives you more return on investment and business reach than you can imagine. People prefer graphics and imagery over written text primarily due to the former’s speed of absorption.
Effective graphic design functions as the first point of contact with the customers so that should be such that it creates a long-lasting impact in their minds. Visual aids like engrossed in good graphic design techniques are better at communicating ideas than merely a written promotion. Well planned and executed graphic design offers visual consistency which facilitates in building a company’s professional image and brand recognition.
Graphic designs are great tools for earning trust, credibility and goodwill in the market. If a graphic design is of good aesthetic value, it fills the viewers with confidence. Customers start to have faith in the company’s products or services and become loyal, if its design elements appeal to the senses. Last but not the least, a key benefit of graphic design for businesses is that it can help gain high visibility among the targeted segments which in turn can result in higher conversions. Higher visibility, effective communication and enhanced credibility help in improving sales and revenue. Effective graphic design attracts more customers to the website or store whereby increasing the chances of conversions.
It is said that a picture may be worth a thousand words but graphic design can be worth thousands of dollars for any business. If as a business you are not investing in graphic design then you are missing out on sales and revenues a lot. Professional graphic designing firms can help you design your logos and marketing material in the way you want. Weblancerz is a similar software firm based in Washington and London where our experienced designers will design your company graphics for you according to your brief. We are currently working with different clients belonging to various industries such as advertising, clothing and merchandise, art and illustration, packaging and labels, books and magazines etc. We offer a complete range of quality brand identity design services, stationery design services, company rebranding services, brand guidelines services and branding consultation.
A custom logo is the face of a brand and firmly positions a company in the minds of its potential customers. A brand’s choice of color scheme is one of the most critical factors in determining how the public may perceive your business. Our experienced team of logo designers puts a lot of thought process behind designing your logos. We examine the market trends in your industry, determine what colors your customers would most likely respond to and then design logos for you.
A company’s printed marketing material can make a significant impact on its image. We provide quality print design services to ensure that the business cards, letterheads, envelopes, brochures, flyers, catalogues, company magazines, signage, infographics and other marketing materials stand out in every sales meeting, face-to-face interactions and direct mailings. Being consistent in a company’s marketing collateral allows the brand to be easily recognizable. It makes sure that the customers and clients get instantly familiar with what the company has in store for them.
Weblancerz’s creative process involves both the client and graphic designer. To create your company-specific design pieces, our designers use different visual arts, typography skills, images and layout techniques as well as modern Best Graphic Design services software programs such as Adobe Illustrator, Adobe Photoshop, CorelDraw, Adobe InDesign and QuarkXPress among others. We know that creativity kills competition so we employ all our creative faculties in designing unique and appealing design pieces for you.
