15 IDEAS YOU CAN TAKE TO ACTION TO INCREASE YOUR BUSINESS 2020 SALES
HOW TO INCREASE SALES IN MY BUSINESS?
It is the obligatory question that many entrepreneurs and businessmen ask themselves daily, either because they are starting, they do not have an ideal amount of sales, or they want to increase and grow much more.
The truth is that 95% of Businesses and Companies do not use all the elements they have in their hands to optimize sales, obtain more customers and grow.
It could make the issue more complicated when we see the general statistics where it is always mentioned that only 10% of the total businesses that start, manage to survive the year of creation.
That is why I am sure that if you take these 15 Ideas to increase sales with the best attitude and disposition, you will not only increase sales but also have an open path to grow.
1 GIVE IDENTITY (OR INCREASE) TO YOUR BUSINESS
Nowadays, it is essential to start creating a brand, be it a personal or Business (or Company) brand. And this “Brand” does not only refer to the logo and the name, although they are the main objective of creating the identity of the business.
The first thing to keep in mind is “Braning“.
What is Branding? It is a set of elements that come together to generate the vision of the company or business, the personality of the brand, the market in which it operates, the values that represent it, the business objectives, etc.
So when you create your brand, you must make it based on a global objective, and that encompasses everything that is your business.
Always try to have key points where you distinguish yourself from your competition.
Depending on the type of business you have, elements such as the decoration of the commercial premises, the atmosphere of the furniture concerning the products you offer, the colours that identify your business.
In short, it is ideal that the commercial elements are with a design according to your brand.
If you have a restaurant or food business: items such as table linens, pottery, uniforms, offer letter, etc.; They are part of your brand.
If you have a clothing store: The global design of the store, the packaging, the colours, the setting, etc.
2 SET GOALS IN SHORT periods
Goals and results are the daily bread for any entrepreneur or businessman.
In the same way that when we go to the gym to achieve results and we can see them in a period, we must also work by establishing goals for periods or marks.
Goals can be set daily, weekly, monthly or however you want. The important thing is that you can achieve those goals that you set for yourself and analyze their results. This will give you the necessary motivation to continue your business growth.
3 KNOW YOUR CUSTOMERS
It is incredible how we get used to working in our day today. Since we already have a business established, we worry about other things but rarely about knowing our clients so that we can also look for more clients with that same type of identity.
If you’ve run a campaign on Facebook Ads or Google Adwords, the first steps in creating a campaign are to identify your type of target customer. Issues such as age, degree of education, whether you are married or single, male or female, whether you like tennis or cycling, whether you are a professional, etc.
In the same way, you can try to get to know your customers to be able to know their likes and needs and also what they don’t like.
Based on the results, you can come up with very good strategies, plus I’m sure you will build loyalty.
You will also be able to find new clients more easily since you will know your target client.
4 INVEST IN ADVERTISING
It is always ideal to have a percentage of our investments to use for advertising. There are countries (USA, Europe, etc.), where advertising is taken very seriously as it becomes part of branding.
If you don’t have a big budget, try to do creative advertising that reaches your target audience.
If you have a small, fast food business, you can offer a tasting plate of your best product to people who may be potential customers.
Or if you have a store of products, clothes, etc.; You can offer a striking Almanac (not very small), so that the person who received it when they put it in their office or business, share your brand.
Advertising serves two main purposes:
More clients. It is the main objective of advertising. More customers mean more confidence in our business and more growth.
Brand. The more people know about your brand, the more it will go viral, and therefore it will have more value.
THINGS YOU CAN DO AS AN ADVERTISING PART:
Sponsor an event (or party). A soccer or tennis championship, social events, seminars or any event that attracts people who may be interested in purchasing your products or services.
It is an excellent way to build loyalty and get new customers.
You can also hand out flyers (if you do, try to be well designed in full colour and serve the purpose of attracting), play around, hire radio advertising, use Facebook groups that offer services or sales for your city or country, etc.
If you use signs or posters, use words that drive the desire to buy from “delicious grilled trout (including full-colour image), limited time offer, two × one discount, etc.
5 CREATE YOUR IMAGE ON THE INTERNET
This became an obligatory part of any business, undertaking or company with very few exceptions.
Having a website is just the first step to having an internet presence. I say this because the site itself is going to position itself in the search network of Google, Yahoo and Bing.
You have to do a series of steps, such as creating and working on social networks (Facebook, Youtube, Pinterest, Twitter), making videos about your brand or product (remember that this is free and helps a lot).
There are two options for positioning your website on the internet or for potential clients to see it first on Google: paying for traffic (Google, Bing) or doing work to position your page organically (SEO). Some people are specialists in this.
6 IT MAKES LIFE EASIER FOR CUSTOMERS WHEN MAKING THEIR PURCHASE AND GENERATES MORE INCOME
If you have a restaurant or fast food business, the right idea is to offer “combos” (hamburger, fries and soda) so that the customer asks for several products instead of just one.
Try to have more payment options than just cash. The debit and credit card became an essential part of our life.
7 TRAIN YOUR SALESPEOPLE
If your Business or Company has salespeople, it is ideal to be training and motivating them (with talks, seminars, etc.), so that they are much more positive and effective when closing a negotiation.
It has also been proven with positive results, to create healthy competition between sellers by offering commissions or incentives for periods and results obtained.
8 IDENTIFY THE COMPETITIVE ADVANTAGE OF YOUR COMPANY AND EXPLOIT IT
Analyze and discover what are your positive points and what is special, you have to offer your client and why they should choose you and not your competition.
Suppose you have a fashion clothing business, for example. In that case, it may be that your positive differentiator has sizes XXL or XXS for customers who do not find those sizes elsewhere.
This is where you should take advantage of your competitive edge and perhaps have a broader catalogue.
9 MAKE YOUR CUSTOMERS LOYAL
What is the most important thing when buying a product or service for a client?
The obvious answer: That the product works, if it is very good then better and if they offer a guarantee excellent!
Design quality control for your product or service, so the first one to have confidence about the product will be yourself. When you know that you sell a good product, you are completely calm because you know that you will not have complaints.
Create a warranty policy for your product or service. This will give you much more confidence when deciding a purchase.
Offer free samples or trials of your services or products if your business can do it.
In case it is a service, find a way for your potential client to receive some part of the free benefit (Ex: 5 free days of x service).
Keep an eye on the birthday dates of your clients, offer them special discounts at certain times. In short, make them feel like they are special.
You must be very aware of the complaints or claims of your clients. Try to provide a quick response. Remember that a dissatisfied customer is lost and can do very bad publicity.
10 INNOVATE AND GROW
Innovation is the basis for constant growth. Launch new products or services. You can also create alternatives or variables of your products to improve them.
Renew your business or premises, look for new sales channels, analyze if your product can go to international markets (if so, seek to take action), sell franchises, or look for expansion strategies.
11 MAKE YOURSELF VISIBLE
You must be accessible to customers through all possible means (directory, email, web, telephone, social networks, etc.). The more visibility, the more possibilities to do business, and the more confidence you will generate.
12 CREATE A PLEASANT PERCEPTION FOR THE CUSTOMER
Make your business premises or business comfortable, attractive and pleasant. Your product may be excellent, but if the customer does not feel well, they may think twice about returning.
13 THE LOCATION OF YOUR BUSINESS IS KEY
Many businesses, restaurants, stores of articles, etc .; they depend on the location. This means that if no people pass by or there is no “movement” in the area, it is complicated for customers to enter your business.
In this case, it is a priority to analyze if your location is affecting you negatively and schedule yourself to make a change.
Generally, the sites with more human traffic are more expensive in terms of rental prices, but it is better to be well located.
14 CONSTANTLY EVALUATE YOUR MARKETING STRATEGIES
We must be aware of checking if our entire plan is working and converting. In case some things are not working, check if it is because of something you stopped doing or if it does not work.
In that case, delete them from your plans and dedicate yourself to the ones that work.
15 BECOME A COMMERCIAL SHARK
If you enter the “sea” of the ocean of business and feel (you live and work as such) as a little fish, it is very likely that in that sea there are sharks that will eat you, so the best advice I can give you to compete and grow more is that you think like a shark.