Congratulations! you have got taken the primary step toward a fuller life just by starting to read this guide!
Charmed! My name is Gene Caballero, and before I begin, I want to take a minute to introduce myself. Like you, I was a guy or a girl — in my case, a guy — who was disappointed with what I had done with my life and with the job I had. It seemed like I was speeding nowhere, always struggling with money and exhausted from having nothing in front of me but a dark future.
When I started doing what I’m going to show you, and what you will do, too — start a profitable landscaping business — I was working as a bar clerk. He had no college degree, not even a trade school certificate. I’m not stupid at all. It’s just that school was never my thing. The idea of graduating from high school and then having to spend another four more years buried in books never caught my attention.
Table of Contents
- 1 I wanted to go out into the world and send myself
- 2 What the hell? No thanks!
- 3 Sound crazy to you?
- 4 From $ 0 to $ 5,000 a month
- 5 The five foundations for building a solid landscaping business
- 6 STRUCTURE AND LEGAL ASPECT
- 7 MATERIAL AND EQUIPMENT
- 8 MARKETING
- 9 ADMINISTRATION
- 10 OPERATIONS
- 11 A working model
- 12 Well, well, enough of CH…. , true? Let’s see how to get this going.
- 13 Easy first step!
- 14 What kind of person are you?
I wanted to go out into the world and send myself
The only problem is that I soon realized that not everything was going to be as fun as they had said. I had to work hard and earn little money, and my life was in the hands of my boss. Of course, if I wanted a check at the end of the week, I had to do whatever they told me, right?
So after a few years at this, I began to rethink my decision not to go to college. Maybe I should have gone and graduated and got a real job.
That was until I started seeing a lot of my friends and acquaintances who had gone to college!
Were they better than me? Not really. They worked all day, and I think they were more tied to their corporate jobs than I was.
Sure, they had a desk in a hell of a cubicle, instead of doing some of the things I worked on – gardening, tending a bar, laying grass, driving a forklift. You know – they weren’t any happier than me, or they didn’t earn more money than me.
And well, at least when I came home from work. My day was over. I’d turn off the forklift and go home. I mixed my last drink, set the alarm, and went to sleep. On the other hand, my friends with jobs in large companies were always talking about how they had to be available all the time. Sometimes they had to go to work on Saturdays and even bragged that they spent a few hours at Starbucks on Sunday morning. To use the WIFI and continue working …
What the hell? No thanks!
So I did what you are about to do too. I wanted to be my boss. I wanted to create a simple business but one that would leave me money and that I could manage on my very own, and that could work on my own, and that all that would leave me good pennies. So I thought about pruning gardens. They never stop growing, do they? And most people, especially those big business slaves, don’t spend their time pruning, edging, and weeding! Nor can they because they are working on their days off!
Was he going to have to work a lot? Sure, I mean, mowing gardens six or eight hours a day was work. But what did it matter? I was working anyway, so it was better for me to do something where I could be in control. If I did things right, I could expand and hire extra help, not to be the only one in the company.
Not only did I start a landscaping business that I built myself to a steady income of $ 100,000 a year in the first twelve months, but I was also able to expand, hire people and form several work crews. After that, I managed to grow even further to the point of having over 100 workers under my charge and owning a landscaping business that runs millions of dollars!
Sound crazy to you?
It is doable – believe me, I am nobody special. I have no more knowledge than you. In fact, unlike you, I did not have this guide in my hands to guide me along the way. That’s why I made a lot of mistakes. Still, I managed; now that I know how and I want to share it with you.
I will give you the route to get to where I am, but faster, more comfortable, and with a more promising future than you ever dreamed of!
As members of the Navy SEAL say, “Plan the dive, and dive into your plan.”
From $ 0 to $ 5,000 a month
Ok, what is this guide about? What I do here is to tell you about my experience building a landscaping business from scratch. And no, he didn’t have a ton of money in the bank. I started with a few hundred dollars. So if you’re reading this thinking that you don’t have a pot to pee in, don’t let that be a pretext because I’m going to show you that that doesn’t matter; deal with that situation easily.
I managed to get my business to six figures in the first year. . You can too, but I want to start by painting a realistic picture. Towards the end of this guide, I’m getting to show you how to get to that incredible level where you can hit $ 100,000. And I’m talking about $ 100,000 free, for your house. However, we will focus on a goal that you will agree with me is more feasible for a person just starting.
This guide will show you ways to start from the ground up and quickly build a landscaping business that generates $ 5,000 a month in personal income for you.
That is $ 60,000 a year, and the truth is that you can do it working part-time.
If you follow the advice I wrote for this guide, you will see that it will take you less than 40 hours a week to generate that income, be your boss, and serve your customers.
This is not a theory either, nor is it building castles in the air. This book is a guide, a project. I will do the math with you – how many clients you need, how much to charge, expenses, taxes, and how many hours you have to dedicate to work. This guide takes you to step by step, and if you follow it faithfully, you will not fail!
The five foundations for building a solid landscaping business
To start, manage, and be successful in your landscaping business, you need to ensure that you have these five foundations for success. Most of this book will focus on those five foundations. I’ll show you what they are, how they work, and how to make them work for you. If you lay the foundations well, you are assured of success.
Unless you don’t cut the grass, of course!
These are the five aspects of your business that you will have to master:
STRUCTURE AND LEGAL ASPECT
- How to register your business,
- obtain your license and insurance.
MATERIAL AND EQUIPMENT
- Equipment, expenses, and how to
- make your money work.
- How to get and keep
- good customers.
- Accounting and knowing how to keep
- accounts well – It’s easier than you think!
- How to do the job
- effectively and efficiently.
Surely there is nothing on this list that takes you by surprise, is there? Everyone knows that you have to legally set up the company, get the work team, get clients, do the job, and keep good accounts of everything. That pretty much sums it up.
Yes, there are several details you should know about those five foundations but don’t worry, I will only share the things that you will need; for now, no more.
I’m going to walk you through each of those five foundations and show you how to combine them to get the best results.
For now, I want to say something about intelligence. If you are reading this, that means you are a smart guy or a smart woman. You may or may not have gone to college. You may not have finished high school. However, there is something you need to understand, and I want you to trust me when I tell you this:
Intelligence has nothing to perform with what you learn from books!
Did you know that many of the world’s most successful businessmen were not good students?
The point is, there is nothing in this guide that is beyond your reach. There is nothing here that you cannot understand or quickly master. Sure, there will be concepts that will be new to you, but that’s fine – that’s what you’re reading the guide for.
I promise you that you have everything that is required and even more. Let’s get started. How about?
A working model
Ah, one more thing.
This guide is written for normal guys, like you and me. It is not high literature, nor does it pretend to be elegant. I specifically wanted to write it in a casual, friendly chatting tone.
With this in mind, I want to make something clear – I sometimes get bad words. I put some expressions like devils, demons, damn, and a few other things in this book. Nothing that starts with P, to be so severely spoken. But I say this because, whether you are a man or a woman, I want it to be clear that there is only you and me. I want to talk to you as I would in real life with a friend. As if we were in bar eating wings and drinking beer.
If you are easily offended, maybe you shouldn’t read this. Because someone who decides not to start a profitable business because they can’t tolerate a worldly expression or two probably can’t deal with chasing a lawnmower in the July heat either.
Well, well, enough of CH…. , true? Let’s see how to get this going.
I want to make this guide more useful to accompany you through the entire process from A to Z. If it is called a guide, it is because someone is accompanying you.
As in any business, the first thing we must decide is what the business will be. In our case, it’s a landscaping and gardening company — lawn care, to be precise.
Easy first step!
Landscaping encompasses a very wide range of services. When you hear the word “landscaping,” you probably think of mowing the grass, just like me. But the reality is that there are more options, such as:
- Tree pruning and removal
- Design of flower beds, planters, and tree planting
- Create walkways, patios, and other exterior structures
- Garbage disposal
- Snow removal
- Even pressure washing
The more experience you have, and depending on the area of the country in which you are working, you will want to add some of those services later. For example, if you live in Florida, you may have to cut gardens 12 months of the year. In New England or the northern part of the country, you may not touch the mower for months.
Even in Florida, you won’t prune every week of the year. Between December and March, it may be every two weeks. You may have to offer extra services.
However, I want to stay focused. For this guide, I’m just going to talk about the basic lawn care services: mowing, weeding, edge trimming, and blowing leaves.
Now that we know what our business will be, we need to give it a name. After all, you have to have something to embody on your shirts, business cards, and the sides of your truck, right?
How you market your business is up to you. Some people like to be creative, and others like it simple.
What kind of person are you?
Suppose your name is Juan Perez, for example. Would you prefer to baptize your company as “Perez Gardening” or “Green with envy”?
Does the name “Perez Lawn Care Services” attract your attention more, or do you like “Los hairdressers from the grass” more?
Well, since I’m taking the time to write down this, I’m getting to decide for you. That’s right – for educational purposes, I’m going to call our company “Mean Green Landscaping.”
Well, since I’m taking the time to write down this, I’m getting to decide for you. That’s right – for